Clik here to view.
A Year of Change Brings Lessons for Marketers
Each fall, ERA’s D2C Convention brings the industry together to catch up and compare notes. It’s also a good time to take stock of your business, go over the year’s legal and regulatory developments,...
View ArticleClik here to view.
Quigley-Simpson Names McLean Chief Development Officer
LOS ANGELES Quigley-Simpson has named Andrew McLean as its new chief development officer. Working from Quigley-Simpson’s New York office, McLean will oversee new business, marketing, growth, and...
View ArticleMarketing Magic
For the first time this year, The Great Ideas Summit is moving out of Miami Beach. But direct response marketers looking for a midwinter escape need not despair—ERA’s annual conference is headed to...
View ArticleClik here to view.
In Pursuit of the Accountable Advertising Model
“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” That famous and frequently referenced quote is attributed to one John Wanamaker, a Philadelphia department...
View ArticleTwitter Silences Its Naysayers as Users Surge
Twitter recently silenced doubts about its shrinking user growth with strong results in the second quarter. This is welcome news for media buyers who have come to rely on the social network for...
View ArticleConsumer Appetite Drives Video on Demand
According to a recent study by eMarketer, content marketers “risk missing consumers for broad chunks of time if they cannot push content to a digital device.” These devices—which increasingly include...
View ArticleClik here to view.
Fifty Shades of Gray
The hubbub over Walmart’s marketplace dominance has overshadowed the emergence of behemoth membership-based retailers of both the online and offline variety. Amazon Prime, which has more than 20...
View ArticleTexas by the Tale
Once upon a time, there was a message, and savvy mass marketers controlled that message. Consumers sat in their homes and watched the message, and soon there were more messages. Although viewers often...
View ArticleLock, Stock, and Moxie
When Havas Edge created the Parallel Lives campaign for LifeLock, the nation’s largest provider of identity theft protection services, most consumers had no idea how pervasive the problem was. “We had...
View ArticleClik here to view.
Everything Old Is New Again
Snap. Crackle. Pop. Though those words may invoke three animated breakfast cereal pitchmen from your early years, it is actually the sound emanating from my teenage daughter’s room. It is the hiss of...
View ArticleFive-Minute Media
For years, the gold standard in short-form DRTV has been :60 and :120 commercials. The extended selling time—:45 and :105, respectively—offered enough time to demonstrate the features and benefits of a...
View ArticleFlying High
More than 100 people attended the 2014 ERA Government Affairs Fly-In last month in Washington, D.C., taking advantage of a rare opportunity to learn and network with fellow direct response marketers...
View ArticleEd Glynn Comments on 10 Years of ERSP
During the ERA Government Affairs Fly-In on May 20, the Electronic Retailing Self-Regulation Program (ERSP) celebrated the 10th anniversary of its inception. Ed Glynn, partner at Edwards Wildman Palmer...
View ArticleAutomatic for the People
A little-known and less-litigated law has gotten increased exposure recently, and it should serve as a warning to all companies offering automatic renewal or continuous-service offers—better known as...
View ArticleThe Internet Is the New TV: Using Video Commerce to Unlock Online Sales
Wednesday, September 17 9:30 a.m. – 10:30 a.m. Show Floor – Lafite Stage As online video consumption surges, Americans are turning to the Internet to deliver entertainment and content as never...
View ArticleFour Ways to Build a Brand
Establishing a brand position through direct response TV commercials isn’t new. In fact, it’s been a staple of DRTV almost since the days of live, on-air commercials. There are four proven strategies...
View ArticleTen Years of Commitment
“He who conquers himself is the mightiest warrior.”—Confucius The marketplace in 2014 couldn’t be more fruitful for traditional direct response advertisers. According to sources, ERA member companies...
View Article2014 Is Already Off to an Exciting and Busy Start for ERSP!
Last month, advertising self-regulation was featured on a panel at Social Media Week NYC. The panel, titled “Advertising & Legal Issues in Social Media: How to Get it Right” was moderated by Terri...
View ArticleConfessions of a SXSW Virgin
For the first time last month, I attended the South by Southwest (SXSW) Interactive Conference in Austin, Texas. The following are few key takeaways from the annual gathering of thinkers and tinkerers....
View Article
![[-100%] Commodity Intelligence – (Android Apps)](http://play-lh.googleusercontent.com/j67-qJvmnn4xnVlYVZ9ZhtZUJIgwjKekJGoKQT6D1KHcWGZxtQaFroummEvwV17na7tyh1pGbbeWCRdWtTKqeg=w950-h950)